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The empty promises of Marie Kondo and the craze for minimalism | Life and style | The Guardian

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Dissatisfaction with materialism and the usual rewards of society is not new, but minimalism is not an idea with a straightforward chronological history. It is more like a feeling that repeats in different times and places around the world. It is defined by the sense that the surrounding civilisation is excessive, and has thus lost some kind of original authenticity, which must be regained. The material world holds less meaning in these moments, and so accumulating more stuff loses its appeal.

Posted on January 11, 2020








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