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You’re Not Lazy, Bored, or Unmotivated - Forge

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Not getting to that project, or that thing you want to do?

You’re not lazy. You’re not bored. You’re not unmotivated. What you are — what all of us are — is afraid. And the best advice for overcoming fear is the bland three-word sentence Nike turned into the most successful marketing slogan of all time (after slightly tweaking a serial killer’s last words): Just do it.

This reminds me a lot of what Pressfield calls the resistance

Posted on September 5, 2019

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