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I've Built Multiple Growth Teams. Here's Why I Won't Do It Again. | CXL

🔒 conversionxl.com

Interesting observations from someone that has built growth teams at some high growth companies.

This thing crushed sign-up conversions. After a year of testing, we had this page almost perfectly optimized. The headline, the URL box, the call-to-action (CTA) button copy, the secondary CTA toward the bottom, even the random stock-photo dude. This page converted triple the number of signups compared to more generic SaaS homepages.

The thing is, multiple executives hated this page. I had to defend it regularly to keep it live. After I left, the homepage immediately changed to something more generic.

A good read in general.

Posted on September 15, 2019

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