The Problem With “Content” – On my Om🔒 om.co
Over the years I worked with many journalists and nearly all of them bristled at the word content. One once argued with me that I should just go all the way and call it “data”. People who exercise a craft, do that in the theme of that craft, not arbitrary buckets of bits like content.
A photographer who says that he is creating “content” for his YouTube channel is nothing more than a marketer churning out fodder to fill the proverbial Internet airwaves with marketing noise.
I love how Om looks at his personal website. I feel similarly.
Like in my apartment, on my blog, I am king. My first decree was to eschew any and all analytics. I don’t want to be driven by “views,” or what Google deems worthy of rank. I write what pleases me, not some algorithm. Walking away from quantification of my creativity was an act of taking back control.