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242 Year Old Birkenstock is Not Interested in Being on Fashion's "Trendy Punch List" — The Fashion Law

🔒 www.thefashionlaw.com

I’ve owned Birkenstock’s for as long as I can remember. Each pair last several years. I even get them re-corked sometimes. I love the ethos they are espousing here:

It was never about function for them, just logos,” Klaus Baumann, Birkenstock’s chief sales officer, speaking about Supreme, which regularly draws long lines of consumers outside of its store every week on Thursday when it drops” new products, including collaborations. These were not product people.”

Birkenstock’s management is seemingly unimpressed by such antics.

These were not product people.” Love that. Via Five Things on Friday #300.

Posted on June 15, 2019

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