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Millions of people uploaded photos to the Ever app. Then the company used them to develop facial recognition tools.

🔒 www.nbcnews.com

We need a name for services like this that provide some utility to a user, almost always for free, and then use the data provided to run a completely unrelated, often surveillance focused business on the other side. How about Doppelgänger business?

What isn’t obvious on Ever’s website or app — except for a brief reference that was added to the privacy policy after NBC News reached out to the company in April — is that the photos people share are used to train the company’s facial recognition system, and that Ever then offers to sell that technology to private companies, law enforcement and the military.

The Ever AI screenshots in the article looks like a Doppelgänger of the Ever one.

Posted on May 14, 2019

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