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My Billion Dollar Mistake | Product Habits

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This is a pretty amazing article by Hiten Shah, a co-founder of KISSmetrics. He walks through how they found market fit, saw tremendous engagement, and then failed to execute.

We were ahead of the market by 3 years. Yes, 3 full years. In 2010, we had moved the entire analytics category to the point that competitors wouldn’t close the gap until 2013.

We had a billion dollar opportunity sitting right in front of us. Without a shred of doubt, I believe we could have turned KISSmetrics into a billion dollar startup. It was ours to lose.

That’s exactly what we did, we lost it.

Not an easy thing to write, but the kind of thing you can learn from.

Posted on April 25, 2019

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