This article is the biggest part of why I won’t use Chrome.
Google is the biggest browser company in the world. It’s also the biggest search engine, mobile operating system, video host, and email service. But most importantly, it’s the biggest server of digital ads. Google controls 42% of the digital advertising market, significantly more than Facebook, its largest rival, and vastly more than anyone else. Its tracking codes appear on three quarters of the top million sites on the web. 86% of Alphabet’s revenue (Google’s parent company) comes from advertising. That means all of Alphabet has a vested interest in helping track people and serve them ads, even when that puts the company at odds with its users.
Remember, Google was the last browser to support Do Not Track years ago. Nothing has changed regarding Googles incentives. If you value privacy, I don’t see how you can use Chrome.
The article gives Chrome credit for pushing HTTPS adoption on the web. I’m skeptical of that as well. Let’s Encrypt is the service that enabled that, and Google got a huge benefit from HTTPS allowing there bots to get a very strong signal about content quality from the usage of HTTPS.