An initial study perceived cause and solution around gender issues in the workplace based on context.
People who read or listened to the DIY messages were more likely to believe women have the power to solve the problem. That, on its own, may very well be good news. However, they were also more likely to believe that women are responsible for the problem — both for causing it, and for fixing it.
Seems like one of those “damned if you do, damned if you don’t” issues.