Much has been written about Amazon’s processes for making new products. This writeup from Amazon CTO Werner Vogels is brief and to the point on the process.

The Working Backwards product definition process is all about is fleshing out the concept and achieving clarity of thought about what we will ultimately go off and build.

There is a lot to like here. I tend to think the best processes and frameworks for product management push for clarity and insuring that all the connective components of a product are thought out. It’s not hard to identify 3 or 4 big features. The hard work comes in figuring out how it all connects together.