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Empathy Mapping: The First Step in Design Thinking

🔒 www.nngroup.com

Wow, this is pretty interesting and seems like it would be useful.

Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.

In the DevOps movement there is a lot of discussion of empathy. I’ve personally put teams or projects together to specifically encourage developing empathy. A tool that you can use to map out empathy seems like it would be very useful.

Posted on February 1, 2018

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