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The alarming drag of auto-nag - Next Action Associates

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Like so many of us, I have a love-hate relationship with the alarm clock on my phone. I often hate how early it wakes me up, but of course love that it does so reliably. Like the bookmark, whose simple virtues I extolled in a previous article, the alarm clock is fit-for-purpose. Yet, I suspect it is precisely because it is so effective that so many people misuse alarm-like reminders — often with alarming effect.

Posted on July 7, 2016

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