I’ve only known one method for approaching a Design project. There are many variations out there, but it can essentially be broken down into 4 steps: Discover, Plan, Design/Develop, and Deploy. It didn’t matter where I worked—agency or internal design department—these were the steps, and I didn’t question them.

Then 37signals published Getting Real, and I wondered if this might be a better way of approaching a project. I’d like to share with you a few stories from past Design projects while reflecting on how Getting Real would have helped. I’ll also share some insight into how the process here at 37signals works.

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